What Tavus does
Tavus provides conversational video infrastructure combining replicas, speech, perception, turn-taking, rendering, language models, and WebRTC streaming.
Tavus is infrastructure for live synthetic video conversations rather than a conventional video editor. Its managed pipeline handles WebRTC, speech, perception, rendering, and orchestration, while developers can configure the conversational behavior and integrate it into a product.
The current page lists a free tier, Starter at $22 monthly, Builder at $59, Growth at $397, and custom Business or Enterprise arrangements. Included minutes, replica slots, concurrent sessions, recordings, stock replicas, meeting configurations, overages, and minimum billing increments vary.
A lifelike agent creates identity and disclosure risks beyond text chat. Custom replicas require informed permission, participants need clear notice about synthesis and recording, and multimodal inferences should not be treated as verified emotion or intent. Teams must test latency, hallucination, impersonation, abuse, retention, and human transfer.
How Tavus works
Tavus CVI combines streaming audio and video with speech recognition, multimodal perception, turn-taking, an LLM layer, text-to-speech, and real-time avatar rendering. Developers select a stock or authorized custom replica, configure persona and knowledge, create conversations by API, and receive events, transcripts, or recordings for governed review.
How to set up Tavus
Choose a low-risk conversation
Define one bounded use case, supported languages, disclosures, escalation, and actions the agent is never allowed to take.
Select a lawful replica
Use a stock replica under its terms or train a custom replica only with verified, documented voice and likeness consent.
Configure knowledge and tools
Connect narrow, current sources and least-privilege actions; write persona rules that prioritize uncertainty and human transfer.
Load-test the full session
Measure turn-taking, interruptions, audio and video latency, concurrency, failure recovery, cost, and behavior across difficult inputs.
Launch with visible safeguards
Disclose the AI identity, collect recording consent, log appropriate events, minimize retention, monitor abuse, and keep a rapid disable path.
Tavus FAQs
Can Tavus be tested for free?
Yes. The current Free plan includes a limited monthly allowance of conversational video and stock replicas.
How much is Tavus Starter?
The official pricing page reviewed July 23, 2026 lists Starter at $22 monthly; overage and included-minute rules apply.
What is a Tavus replica?
A replica is the rendered human presentation used by the video agent. Custom training must use a person who has authorized the use.
Does the agent understand emotion accurately?
Multimodal perception may inform responses, but it cannot establish a person's inner state and should not drive consequential judgments.
Are conversations recorded automatically?
Recording and transcript availability depend on configuration and plan. Developers must provide notice, obtain consent where required, and govern retention.
Listing reviewed 2026-07-23. Product details and pricing can change; verify important terms on the provider's website.
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