What Typeform AI does
Typeform AI builds and edits forms, supports AI clarification questions, and analyzes response themes, sentiment, charts, and summaries through Smart Insights.
Typeform AI extends Typeform's one-question-at-a-time forms with generative creation, adaptive follow-ups, and result synthesis. Creators can prompt the assistant to build or revise forms and workflows, import questions, generate choices, and translate content. Clarify with AI probes an open response with up to two tailored questions, while Smart Insights surfaces topics, sentiment, summaries, charts, and answers about collected data.
Typeform offers a limited Free plan and recurring paid plans with higher response limits and advanced features; Enterprise and very high response volumes use sales-assisted terms. Package names, prices, AI access, files, translations, analytics, branding, seats, domains, regions, and response allowances vary, and Typeform notes active pricing experiments. Confirm the live checkout or quote, monthly versus annual billing, overages, AI feature eligibility, and retention before purchase.
A conversational experience may improve detail without eliminating research bias. AI follow-ups can steer respondents, repeat assumptions, ask an intrusive question, or behave differently across language and identity; Smart Insights requires sufficient supported responses and can flatten minority views. Tell participants when AI generates follow-ups or processes answers, provide a way to decline, avoid unnecessary PII in questions and URL parameters, test third-party model handling, compare completion and drop-off by segment, inspect raw responses, and validate recommendations with human-led research.
How Typeform AI works
A creator chats with Typeform AI to generate or edit questions, branching, styling, translations, and workflows, then publishes a link or embed. Clarify with AI can generate up to two follow-up questions from an open-text answer. Submitted responses enter Results, where Smart Insights can summarize open text, detect topics and sentiment, chart closed questions, and answer analysis prompts for human review.
Build and manually review the form
Typeform AI turns prompts or files into questions, logic, design, translations, and workflows. A human removes leading assumptions, sensitive requests, inaccessible patterns, unsupported claims, and unnecessary respondent identifiers.
Collect consented adaptive responses
Links or embeds present the form, and Clarify with AI may generate up to two follow-ups from an open answer. Participants receive AI and privacy disclosure, may decline where required, and encounter tested logic and safe fallbacks.
Use Smart Insights as a research lead
Submitted responses become topics, sentiment, summaries, charts, and conversational answers. Reviewers inspect raw text, minimum bases, drop-off, segment coverage, language limits, question variation, and third-party model processing.
Validate interpretations with people
Teams compare contrary and minority evidence, run follow-up interviews or experiments, document sample and model limitations, restrict exports and access, and require a responsible person to approve consequential actions.
How to set up Typeform AI
Define purpose, sample, and consent
Document the target audience, decisions, recruitment, consent and AI disclosure, PII exclusions, languages, accessibility, retention, and who can approve use of results.
Generate a restrained first draft
Ask Typeform AI for the structure, then manually review wording, logic, answer coverage, randomization, sensitive content, brand, completion time, and neutral framing.
Configure AI and privacy controls
Decide whether to enable Clarify and Smart Insights, review provider processing, remove identifiers from URLs, limit workspace access, and set integrations and deletion rules.
Pilot the complete respondent path
Test mobile and desktop flows, consent refusal, branching, AI follow-ups, translations, partial submits, accessibility, webhooks, completion, and drop-off with representative users.
Analyze and validate actions
Use Smart Insights as a lead, not a verdict; review raw comments, base sizes, missing groups, topic and sentiment errors, contrary evidence, and follow-up studies before acting.
Typeform AI FAQs
How much does Typeform AI cost?
A limited Free plan is available. Paid monthly or annual plans vary by responses and features, and Enterprise or very high volume is custom; verify current checkout pricing.
What does Clarify with AI do?
It generates up to two personalized follow-up questions after an open-text response. Teams should disclose AI use and test for leading, inappropriate, or inconsistent probes.
How does Smart Insights analyze responses?
It can summarize open text, detect topics and sentiment, chart closed answers, and answer questions. Eligibility, minimum responses, language, plan, and admin settings apply.
Is respondent data used to train provider models?
Typeform states customer data is not used to train models, while processing differs by feature and provider. Review the current AI FAQ, contract, region, and subprocessors.
Can Typeform AI remove sampling bias?
No. Recruitment, channel, incentives, device access, language, and drop-off shape who responds. Analyze coverage and validate findings outside the form.
Listing reviewed 2026-07-15. Product details and pricing can change; verify important terms on the provider's website.
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