What Frase does
Frase is an SEO and generative-engine optimization platform for research, briefs, brand-voice drafting, site audits, AI visibility, CMS publishing, and content maintenance.
Frase presents content work as a continuous loop: listen to visitor questions, research opportunities, create or optimize a page, publish to a CMS, monitor search and AI visibility, and repair decay. Its editor compares a page with current competitors and maintains separate SEO and GEO scores. Brand Voice guides AI drafts, site auditing prioritizes existing-page opportunities, and integrations can publish to WordPress, Webflow, Sanity, Wix, or FraseCMS. Content Guard watches selected pages and prepares updates when Google performance falls.
Starter costs $39 monthly billed yearly or $49 month to month, Professional $103 annually or $129 monthly, and Scale $239 annually or $299 monthly. Enterprise is custom. The seven-day no-card trial exposes Professional features with capped articles, audits, prompts, and seats. Plans scale sites, seats, articles, audited pages, AI engines, monitored pages, reports, and autonomous work. Professional and Scale can enable optional pay-as-you-go overages, which are off by default. Buyers should budget CMS governance and editorial review alongside subscription volume.
Frase correctly warns that a trial cannot prove rankings or AI citations. Its scores describe alignment with its observed results and methodology, while real performance can lag and change with competition, authority, technical quality, product relevance, and search-system updates. Auto-publishing can turn one hallucinated feature, price, statistic, or link into a live brand error. Keep human approval enabled, restrict CMS credentials and content types, verify every claim and source, inspect internal links and metadata, and use Search Console, analytics, conversions, customer questions, and manual AI-result checks as outcome evidence.
How Frase works
Frase researches a topic and current results, creates a brief or brand-guided draft, and scores the page for SEO and generative-engine visibility while it is edited. It can publish to supported CMS platforms, audit existing pages, monitor rankings and AI mentions, and draft refreshes when content decays. Approval is the default for Content Guard changes, while broader agent autonomy depends on plan and settings.
Find demand and content gaps
Start with first-party visitor questions, search research, competitor gaps, existing pages, and AI visibility. Define the user problem and success condition before asking the agent to create work.
Research and draft in brand voice
Frase produces a brief or draft informed by current results and configured brand samples. SEO and GEO scores reveal comparative gaps, while editors supply original expertise and authoritative sources.
Approve delivery to the CMS
Review claims, links, images, metadata, accessibility, and conversion paths, then publish to WordPress, Webflow, Sanity, Wix, or FraseCMS. Keep credentials scoped and separate drafts from production.
Monitor decay and controlled fixes
Site audits, rankings, AI mentions, and Content Guard identify pages that may need work. Approval is the default; only opt into autonomous fixes for narrow reversible changes with logs and rollback.
How to set up Frase
Define the content loop
Choose one site, audience, topic family, CMS, brand owner, approval path, conversion, monitoring signals, and the published changes automation may never make.
Select plan and safeguards
Estimate seats, sites, articles, audits, prompts, monitored pages, AI engines, overages, and Enterprise security; start with the no-card trial.
Connect data and publishing
Authorize the minimum CMS and Search Console access, configure Brand Voice from approved samples, and separate drafts from production publishing.
Create and verify one page
Research intent and competitor gaps, draft from authoritative sources, use SEO and GEO scores as prompts, and fact-check every generated statement before approval.
Monitor without blind automation
Review rankings, traffic, conversions, citations, and decay alerts; keep Content Guard approval on until low-risk changes are clearly defined and reversible.
Frase FAQs
How much does Frase cost?
Annual prices reviewed July 15, 2026 are Starter $39, Professional $103, and Scale $239 monthly. Month-to-month prices are $49, $129, and $299; Enterprise is custom.
Does Frase offer a trial?
Yes. The seven-day Professional trial requires no credit card and has capped articles, audit pages, prompts, and seats; autonomous publishing is restricted during trial.
Can Frase publish directly to a CMS?
Yes. It supports WordPress, Webflow, Sanity, Wix, and FraseCMS. Publishing credentials should be least privilege, and every page should pass editorial approval.
Will Content Guard change pages automatically?
Approval is the default. Teams can opt into autonomous low-risk fixes on paid plans, but should do so only with defined scopes, logs, monitoring, and rollback.
Do SEO and GEO scores guarantee visibility?
No. They are comparative guidance. Rankings and citations depend on many external factors and should be measured over time with first-party and manual evidence.
Listing reviewed 2026-07-15. Product details and pricing can change; verify important terms on the provider's website.
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