What Lavender does
Lavender is an AI sales email coach that scores messages, suggests revisions, surfaces prospect context, drafts copy, and gives managers team coaching analytics.
Lavender focuses on the moment before a sales email is sent. Instead of generating a campaign in a separate chat, it works inside Gmail, Outlook, and supported sales platforms to score a draft, flag elements that may reduce replies, suggest a more direct or mobile-friendly version, and help personalize the message. Its narrow scope is useful: a representative can revise one email while retaining control of the actual claim, tone, and send action rather than delegating the entire prospecting process.
The current Basic tier is free but limited to five email analyses and five personalizations per month. The official page shows Starter at $27 and Individual Pro at $45 monthly when billed annually, or $29 and $49 on monthly billing. It advertises a seven-day trial without a card. The rendered Team table shows $99 per seat monthly, but buyers should confirm annual team pricing and dashboard entitlements directly because the live pricing section presents inconsistent repeated blocks. Integration needs also matter: Starter covers Gmail and Outlook plus broad access, while Pro and Team target deeper platform and coaching workflows.
A high score is not proof that an email is accurate, welcome, lawful, or likely to convert a particular recipient. Coaching patterns can encourage uniform writing, personalization data can be wrong, and an AI rewrite can invent relevance. Sellers should verify every fact, avoid sensitive inferences, follow suppression rules, and test outcomes by audience rather than optimizing only the score. Lavender says it deletes email content immediately after analysis, uses OAuth, encrypts data, and is SOC 2 Type 2 certified and GDPR compliant. Historical email access is optional and deserves a separate permission review.
How Lavender works
Lavender appears beside a draft in a supported inbox or sales platform. It evaluates the message against patterns learned from sales-email data, produces a score and targeted coaching, can bring prospect context into the editor, and offers AI writing or personalization suggestions. The sender decides which changes preserve truth and relevance before sending; team dashboards aggregate coaching and performance signals.
Write from verified context
Compose in Gmail, Outlook, or a supported sales platform using facts you can substantiate. Lavender can surface prospect context and draft language, but the sender remains responsible for relevance, consent, and every claim.
Analyze the current message
The coach evaluates the email against sales-email patterns and produces a score plus issue-level feedback on structure, clarity, length, tone, personalization, and mobile readability. A score is guidance, not a predicted reply.
Apply selective coaching
Use suggestions or AI writing to tighten the message while preserving the sender's voice and meaning. Reject generic, invasive, or invented personalization and preview all dynamic data before the message enters a sequence.
Connect coaching to outcomes
Send through the existing workflow and compare replies, positive replies, meetings, complaints, and editing time by audience. Team dashboards can identify coaching opportunities, but managers should avoid treating automated scores as employee-performance truth.
How to set up Lavender
Choose a bounded email workflow
Select one team and message type, define response quality, compliance boundaries, approved claims, and a baseline before installing the coach.
Start free or trial a paid tier
Use Basic for limited evaluation or the seven-day trial, then confirm inbox, integration, dashboard, support, and annual price requirements.
Connect the approved inbox
Authenticate with Google or Microsoft OAuth, install the relevant extension or integration, and grant historical access only if coaching benefits justify it.
Calibrate on real drafts
Write from verified prospect context, inspect each score explanation, accept only revisions that preserve facts and voice, and compare mobile rendering.
Measure team outcomes
Track replies, positive replies, meetings, complaints, editing time, and coaching adoption; use dashboards as prompts for review rather than performance verdicts.
Lavender FAQs
Is Lavender free?
Yes. Basic currently allows five email analyses and five personalizations each month and supports Gmail and Outlook 365.
How much does Lavender cost?
Annual billing reviewed July 15, 2026 lists Starter at $27 and Individual Pro at $45 monthly; monthly billing lists $29 and $49. Confirm Team pricing directly.
Where does Lavender work?
Lavender lists Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, Gong, and other integrations, with access depending on plan and setup.
Does Lavender store email content?
Lavender says email content is deleted immediately after analysis. It says historical email and performance access is optional, encrypted for analysis, and not saved.
Does a high Lavender score guarantee replies?
No. The score is a coaching signal based on observed patterns, not a guarantee. Audience fit, evidence, timing, sender reputation, and recipient preference still matter.
Listing reviewed 2026-07-15. Product details and pricing can change; verify important terms on the provider's website.
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